The standard for better communication!
A pledge of seriousness and quality that reassures the customer and encourages him to buy.
The norm to showcase its know-how!
Working in a standardization committee makes it possible to impose one's practices or at least to avoid prescriptions contrary to one's way of proceeding. And then getting a competitive advantage.
Standard: a permanent watch
Technological or competitive, watching is essential to maintain its positions on its markets and to conquer others. The information exchanged in the standardization work is used to feed this watch.